How much does life insurance cost?

Depends on age, health, smoker status, level of cover and policy type. Term life insurance for a healthy 30-year-old can start from as little as £5-£10 per month. We compare the whole market to find the best value.

What's the difference between term and whole of life insurance?

Term life insurance covers you for a fixed period (e.g. 25 years). Whole of life insurance covers you for your entire life and is guaranteed to pay out. Term policies are typically more affordable.

Can I get life insurance if I have a pre-existing condition?

Yes, in many cases. Some conditions may result in higher premiums or specific exclusions, but specialist insurers cater for a wide range of health conditions through medical underwriting. We'll find the right provider for your situation.

Do I need life insurance if I don't have a mortgage?

Life insurance isn't just for mortgage holders. It can replace your income, cover debts, fund your children's future, or leave a financial legacy. If anyone depends on you financially, life insurance is worth considering.

Can I cover my partner on the same policy?

Yes, joint life insurance covers two people on one policy. It typically pays out on the first death. Alternatively, two separate policies can sometimes offer more flexibility and better value.

Is life insurance through my employer enough?

Employer life cover (death in service benefit) is valuable but typically limited to 2-4x your salary and ends when you leave the company. A personal policy gives you control and continuity regardless of your employment.

Do you charge for your advice?

No. Our advice is completely free. We're paid by the insurer when you take out a policy, so there is no cost to you.

Can I set up life insurance through my limited company?

Yes. Relevant life insurance allows company directors to set up life cover as a business expense, offering significant tax advantages compared to a personal policy. We specialise in advising directors on this.

Happy family playing together in autumn park

YOUR HEALTH. OUR GUIDANCE.

Life Insurance

Protect the people who matter most. Life insurance provides financial security for your loved ones, giving you peace of mind that they'll be looked after if the worst happens.

GET A QUOTE

Understanding Life Insurance

What is Life Insurance?

Life insurance pays out a lump sum or regular income to your loved ones if you pass away during the policy term. It protects your family from financial hardship by covering mortgage repayments, living costs, debts and childcare. It can also be used by business owners to protect their company, key staff and shareholder interests. You may also consider combining it with critical illness cover for wider protection.

Speak To An Expert

Policy Options

Types of Life Insurance

There are several types of life insurance, each designed for different circumstances. Understanding the options helps you choose the right cover.

Level Term Life Insurance

Your cover amount stays the same throughout the policy. Ideal for protecting your family's long-term financial needs, covering a specific debt, or providing a fixed lump sum.

Decreasing Term Life Insurance

Your cover reduces over time, typically in line with a repayment mortgage. A cost-effective way to ensure your mortgage is paid off if you pass away.

Whole of Life Insurance

Guaranteed to pay out whenever you pass away, provided premiums are maintained. Often used for inheritance tax planning or to leave a guaranteed legacy.

Family Income Benefit

Instead of a lump sum, this pays a regular tax-free income to your family from the date of your death until the policy ends. A practical way to replace your income.

Is Life Insurance Right For You?

Who Needs Life Insurance?

Life insurance is important for anyone with financial dependants or obligations.

Parents & Families

Ensure your children and partner are financially protected if you're no longer there to provide for them.

Homeowners

Cover your mortgage so your family can stay in their home without the burden of repayments.

Business Owners

Protect your business with key person cover, shareholder protection, or director loan cover. See our business solutions.

Couples

Joint life insurance can protect both partners, ensuring the surviving partner is financially secure.

Self-Employed & Contractors

Without employer benefits, life insurance is essential to protect your family if your income stops.

Company Directors

Relevant life insurance offers a tax-efficient way to provide life cover through your limited company. Explore our company options.

The Benefits

Why Life Insurance Matters

Mortgage Protection

Ensure your mortgage is repaid so your family can remain in their home.

Income Replacement

Replace lost income to cover everyday living costs, bills and childcare. Consider income protection for sickness cover.

Children's Future

Fund your children's education and future even if you're not there.

Debt Protection

Cover outstanding debts, loans and credit cards so they don't fall to your family.

Peace of Mind

Know that the people who matter most are financially protected, whatever happens.

Business Continuity

Protect your business from the financial impact of losing a key person.

Your Coverage

How Much Life Insurance Do I Need?

Calculating how much life insurance you need involves looking at your current financial commitments and estimating what your family would require to maintain their standard of living.

Key factors to consider include:

Outstanding mortgage balance
Annual income calculation
Number of dependants and their age
Outstanding debts and loans
Future costs like school fees or university
Funeral costs

There's no one-size-fits-all answer. Our advisers will help you calculate the right level of cover based on your personal circumstances.

Your Independent Adviser

Why Choose Elective Health?

Choosing the right life insurance policy can feel overwhelming. With dozens of providers and policy types, it's important to get independent, expert advice. That's where we come in.

Independent, whole-of-market comparison
Free expert advice. No cost, no obligation
Deal directly with Kingsley and Louis. No call centres
5.0 stars on Google from 42 independent reviews
Ongoing support from initial setup through to renewal
Specialists in personal, family and business life cover

Get Free Expert Advice

0.0 Stars based on 0 Google Reviews

What Our Clients Say

Don't just take our word for it. Here's what our clients have to say about their experience.

"Louis from Elective Health was friendly, easy to deal with, factual, knowledgeable and professional throughout the process of understanding my Private Medical Insurance needs and the application process itself. Thank you Louis."

— Lee Fisher

"Great communication from the team at Elective Health. Renewal of our company health insurance went smoothly, with a few options to review, which were fully explained prior to finalising this years insurance. Thank you Louis 👍"

— Robert Luther

"Louis is professional, friendly, knowledgable and does what he says he will. Great service, very pleased with his care and consideration when arranging our healthcare. Usually sceptical of using brokers but glad I chose to use Elective Health. Great service. Would recommend. 👍"

— Jane Kirby

"I was referred to Louis from a friend, and the service I have recieved has been exemplary. Its important to shop around, and after being wrongly advised by another broker, Louis not only found a policy for someone like me, who is a small business owner, but also saved me over £100 across the year. Excellent service and i can't recommend Louis enough!"

— Liz Murray

"Louis has looked after our health insurance for the past five years and he's been outstanding. Always helpful, always responsive, and genuinely invested in making everything easy for us. His support has been invaluable. We couldn't recommend him more. Thank you, Louis."

— Lauren Hooper-Willis

"Just renewed my personal and business health cover with Louis. Very responsive with my queries and all setup in no time. Highly recommend."

— Ramin Scobie

"We found Kingsley to be most helpful, supportive and professional in the organisation of our health insurance and during the renewal process. We wouldn't hesitate to recommend him."

— Meryl Thompson

"Amazing highly professional and very personal service - could not ask for more - have recommended friends and associates to contact Kingsley - they were also not disappointed"

— Dennis Conway

"We've been working with Louis and the Elective Health team for our company health insurance and the whole experience has been seamless start to finish. Louis is friendly, reliable and incredibly fast at getting things done. The team are brilliant at translating the technical jargon so I actually understand what we're signing up for. I'll never use anyone else!"

— Becca Carslaw

"Kingsley had been my adviser for years. The service and quality of advice is excellent and I can highly recommend. Kingsley gives you considered advice based on YOUR needs and his knowledge of the medical insurance market makes him a very solid pair of hands to manage your requirements."

— Jane Elder

"I found dealing with Elective Health an unusually positive experience.. The efficiency, knowledge and courtesy was A1. Most importantly, I was given an amazing deal which saved me money whilst providing more comprehensive cover. I wouldn't hesitate in recommending them to others."

— Frank Lewis

"Louis and Kingsley are totally top notch! they are professional, friendly, knowledgeable and a total pleasure to deal with. They also get fantastic deals! I would have absolutely no hesitation in recommending them."

— Alison King

Common Questions

Frequently Asked Questions

Ready to protect your family's future?

Get tailored life insurance advice with no cost and no obligation.

Get in Touch